To India, With Love - a Vogue India initiative in partnership with the Natasha and Adar Poonawalla Foundation seeks to support and put the spotlight firmly on the Indian craftsperson.
For decades, the country’s skilled workers have contributed silently to the global fashion industry. A large number of international houses choose Indian ateliers to embellish and embroider their garments that are then showcased globally. And while COVID-19 has left businesses reeling the world over, in India, the greatest hardship has been borne by the karigar, many of whom are migrant workers. To India, With Love is an initiative that highlights the relationship between the designer and their karigars and brings to light, the unique skills and techniques and unites the global fashion community to support the crafts community.
To find out more about the event log onto: https://www.vogue.in/to-india-with-love/
The Natasha and Adar Poonawalla Foundation emerges from the passion and life experiences of its founders, Natasha and Adar Poonawalla. Together, they deal with monumental challenges and opportunities in the world of preventive healthcare at the Serum Institute. Due to the presence of the Serum Institute in 167 countries, their extensive travels, along with a close business association with organisations like UNICEF , GAVI, WHO, the Bill & Melinda Gates foundation, and more recently, the British Asian Trust, founded by Prince Charles—have enabled the couple through their interests and passion to use their privilege to enhance the lives of those who need it the most, focusing on vulnerable women and children as well as the unsung heroes behind the beauty of creative art forms.
The COVID crisis this year has not only impacted the healthcare space but crumbled economies too. The foundation's work, along with strategic partnerships, has focused initially on ensuring that basic needs like food, shelter and safety are provided to the less privileged (including migrant workers) as well as protection for local front-line workers through the donation of thousands of food packages and personal protection kits. The founders, perturbed by the thousands of cases of injustice reported against women and children in the first few weeks of the quarantine, such as domestic violence and the increase in trafficking children, have not only been working relentlessly on the vaccine but have also propelled the foundation's efforts to bring awareness and utilise its funds to support and meet the needs of those affected most by this crisis.
The foundation's partnership with Vogue India, is one such crusade for change for the marginalised artisans and craftsmen of our country who are instrumental in the creation of worldwide couture.
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